Collaboration with Women Business Owners Alliance (WBOA)

Description

Introduction to Marketing Strategy: How to Identify and Reach Your Target Audience

We’re stirring things up with another exciting collaboration!

WBOA is thrilled to partner with the Greater Holyoke Chamber to host this special event. Join us as Marketing Strategist Meghan Morin leads an interactive session designed to help you take your marketing to the next level.

Thursday, July 24, 5:00 – 7:00 PM

Drop in when you can – stay as long as your schedule allows!

Workshop Focus: Introduction to Marketing Strategy – How to Identify and Reach Your Target Audience

This session will guide you in pinpointing your target audience and selecting the right marketing tactics to reach them.

What we'll cover:

• Marketing Strategy 101 – lay the foundation for success

• Who is your audience? – defining and understanding your ideal customer

• Aligning Content and Messaging – make sure what you say resonates with who you want to reach

• Tactics That Fit – choosing marketing activities that match your audience’s needs and habits

• Unlock Those “A-ha” Moments! – get practical insights to apply immediately

Whether you’re just getting started or ready to refine your approach, this workshop will help you think more strategically about your marketing so you can make a real impact.

Meghan Morin, Box of Crayons Marketing

Meghan has experience with both big-picture marketing and local strategies. She’s worked with Fortune 500 companies, nonprofits, and small brands to help them boost visibility, engage their communities, and build strong partnerships. She loves helping people get clear on their mission and create plans that really work and last.

Share your knowledge, skills and experience at WBOA on the Road

Please Register before registration closes at midnight 7/22