lexlacedup Grand Opening and Ribbon Cutting

Description

Lexlacedup, a new streetwear and fashion retail store, will celebrate its grand opening on Saturday, March 14, 2026, at 523 South St, Holyoke, MA. Founded by 23-year-old Holyoke native Alexis Rodriguez, the store offers a curated selection of clothing, sneakers, and accessories while championing a message of resilience and hope for the local community. 

Born from a desire to build something meaningful in his hometown, Lexlacedup is more than a retail space; it is a testament to perseverance. Rodriguez established the brand after overcoming personal hardships, channeling his experiences into a mission to inspire others. The store aims to show local youth that success is attainable regardless of one's circumstances and to foster a sense of pride within the city. 

“On March 14th, 2026, not only do we open these doors to the world, we close the door on doubt, on pain, and on every voice that said it couldn’t be done,” said Alexis Rodriguez, Owner of Lexlacedup. Lexlacedup’s commitment to the community extends beyond its storefront. For the past four years, Rodriguez has organized a summer basketball tournament in memory of a close friend lost to suicide. The event serves as a platform for mental health awareness and brings residents together for a positive cause. A portion of tournament proceeds funds the following year's event, and plans are underway to establish a scholarship for local youth. 

The grand opening marks the next chapter in the brand's journey. Lexlacedup seeks to become a cultural hub where fashion and community intersect, offering exclusive pieces while demonstrating that it is possible to create a positive impact from the ground up. 

About Lexlacedup

Lexlacedup is a streetwear and fashion retail store located in Holyoke, Massachusetts. Founded on principles of resilience and community empowerment, the brand provides a curated collection of modern apparel and accessories. Its mission is to inspire hope and demonstrate that anyone can achieve their goals, regardless of their background. 

Contact: Alexis Rodriguez 

Lexlacedup 

(413) 240-8164 

Alexisr82213@gmail.com

All customers who make a purchase will be entered in a raffle for a chance to win $500 store credit

Follow @lexlacedup